Consumer brand holding company

We build brands and scale them.

Northlane is a self-funded holding company. We launch consumer brands, backed by research.

01 / About

We have scaled brands on Amazon since 2017. Northlane applies what we learned there to brands of our own.

We handle research, creative and day-to-day operations for every brand in the portfolio, from the first product test to the customer inbox.

02 / Brands

Our brands

Two brands so far. One is on sale now, the other is still being built.

Live

Dietary supplements

A daily fiber supplement in single-serve packets.

In development

Cosmetics

Everyday beauty and personal care, built around a simple daily routine.

03 / Approach

01
Research first

Before a product exists, we study demand data, competitor listings, customer reviews and return reasons.
02
Test, then scale

We test each message and angle with paid ads, then put the larger budget behind the ones that work.
03
Make our own creative

Our own team writes the scripts and produces the video and product images for every brand.
04
Run our own operations

We work directly with suppliers and fulfillment partners, and we manage inventory and customer service ourselves.

04 / Contact

Suppliers, manufacturers, retail and marketplace partners, creators and press can reach us by email. Tell us who you are and what you have in mind.